Fashion retailer H&M has its shoppers going crazy. The company launched a new collection with the French luxury brand: Balmain yesterday morning. Within minutes, websites crashed, fights broke out, and price gouging commenced. What a way to kick off the first day of the line’s launch!
Fashion designer Oliver Rousteing has been teasing fans since May. The collection even made a debut on the runway last month.
H&M’s collaboration with Balmain is the latest in a string of its successful collections with luxury designers since 2004, when it first worked with Karl Lagerfeld. The retailer has also worked with Versace, Roberto Cavalli and Alexander Wang since then.