#TaniaOnTheScene - Before the fireworks begin — and before the grill gets lit — some retailers are urging consumers to stop by for Fourth of July deals.
Consumers seeking the most patriotic way to spend the Fourth of July holiday used to have two choices: Hit the grill, or hit the fireworks show. Now, there’s a third option: Hit the stores — for bargains and freebies.
In a tough economy, a widening circle of familiar brands, from Boston Market to Payless Shoes to Sherwin-Williams, are offering steep discounts — or even freebies — built around the July Fourth holiday. Some marketers are targeting veterans and military. Others are reaching out to lure in the die-hard value-seekers. But almost all are pushing enticing deals to drive business on a day when millions of Americans have traditionally made plans to gather outdoors and party, not stay indoors and shop.