Turns out, the accompanying music videos were equally labor-intensive.
According to “Partition” director Jake Nava, the shoot was meant to be “even more risque than she’s been in the past.” It also required a lot of effort from Jay Z, who makes a brief appearance in a limo scene.
"We actually had to do it really quickly because he was in the middle of doing a tour in London and we were actually filming in Paris," Nava said. "We had to kind of, like, [have] a police escort waiting for him to jump out and get on a helicopter and do his gig."
John Mayer, Katy Perry Get Close in ‘Who You Love’
#TaniaOnTheScene - Slow motion, couples caressing, wind-swept close-ups, sun-burnt-shaded images of wide-open vistas — consider John Mayer’s video for his duet with girlfriend Katy Perry, “Who You Love,” an unintended lovey-dovey response to Kanye West's “Bound 2,” with a mechanical bull instead of a motorcycle.
There’s romance here, but it’s more of the greeting card variety. In addition to the promised intimate shots of Perry and Mayer, the two told ABC’s “Good Morning America” on Tuesday that everyone else in the video is a real-life couple.
Said Mayer on the telecast, “There’s nothing scripted in that video except putting a bull in the middle of the desert.”
Pharrell’s 24-Hour-Long ‘Happy’ Video Will Make Your Day
#TaniaOnTheScene - Yesterday, at the stroke of midnight, pop impresario Pharrell Williams debuted the video for his new single, “Happy.” It’s 24 hours long.
The video, available for streaming on 24hoursofhappy.com, features various dancers lip-synching to Williams’ single throughout the course of a day in Los Angeles. The 4-minute, upbeat song is played on loop, with each cycle introducing a new dancer (or dancers) at a different location. Viewers can fast forward or backward using a clock interface that hovers over the display, and share specific moments on Twitter or Facebook. The dancers, meanwhile, include both anonymous extras and celebrities like Magic Johnson, Steve Carrell, and of course, Williams himself.
The video was directed by We Are From LA and produced by Iconoclast. Williams published non-interactive segments of the video to his YouTube channel, though it’s best experienced on the micro-site.
Britney Spears Cracks The Whip In Her New S&M-Inspired Video
#TaniaOnTheScene -The singer released the video for her latest single through Vevo on yesterday (Oct. 1st). Be warned, it’s pretty NSFW.
'Work Bitch,' the latest single from pop's returning princess Britney Spears, finally had it's music video premiered after weeks of waiting last night. In the vid, we see Britney back to her old ways of incorporating a heavy, dance-orientated theme, that is also meant to cause a stir from the viewers.
#TaniaOnTheScene - Dancehall supergroup T.O.K. remains the talk of Kingston and more, with the their new smash single "Want U Body," available today, August 12, 2013 on all major digital retailers worldwide from Kick Dem Records, distributed by FOX FUSE. Released in two versions, "Want U Body" for radio and the explicit version, "Want Punanny" for the dancehall massive, these signature dancehall tunes bring T.O.K.’s trademark party vibes and make for the perfect soundtrack to keep you dancing all year long.
#TaniaOnTheScene - South Korean rapper and Internet sensation Psy was honored as a transcultural phenomenon by the Tribeca Film Festival on Friday along with a host of other luminaries ranging from choreographer Twyla Tharp to controversial media host Glenn Beck.
Psy — also known as Park Jae-sang — and his newest single have snagged a Guinness world record for the most viewed video online in 24 hours — and it only needed to hit 38 million views to do that.
Since being released almost two weeks ago, “Gentleman” has racked up more than 248 million views compared with “Gangnam Style,” which now has been played a staggering 1.5 billion times. “Gentleman” managed to acquire 100 million views in four days, while it took “Gangnam Style” almost two months to reach the same threshold.
Whether I'm on the red carpet, interviewing your favorite celebrity, at the hottest party, or just keeping you "In The Know..." You never know where Tania will be next "On The Scene," so stay tuned! And be sure to check out #TaniaSuggests